Before the doors opened at Mary Jane Berlin, the Preferred Gardens team was already putting in work.
At 7:00 AM, while most of the city was still waking up, growers, breeders, and friends from around the world gathered for a 3-mile run through one of Berlin's most iconic landmarks the Victory Column.
For Preferred Gardens, cannabis has always been about more than the plant. It's about the lifestyle that surrounds it.
Health is wealth.
Run Club has become part of our culture because we believe taking care of your body is just as important as enjoying the plant responsibly. Whether we're hunting phenotypes, traveling the world, or preparing for one of the biggest cannabis events on the planet, we make time to move.
This year's Berlin Run Club brought together an incredible group of people from across the industry, including Doja, Juan from Backpack Boyz, Angel City Farms, B-Eazy, White Ashes, and friends from around the globe. Different brands, different countries, one community.
The route around Berlin's historic Victory Column gave everyone a chance to connect before the excitement of Mary Jane officially began. Conversations flowed, friendships were built, and by the time the run was over, everyone was ready for an incredible weekend.
There's a stereotype that cannabis consumers are lazy.
Our crew couldn't disagree more.
Some of the hardest-working people in cannabis showed up before sunrise, laced up their shoes, and knocked out three miles before spending all day on the expo floor.
That's what Preferred is all about.
Building community. Staying active. Working hard. And always running it up.
We'll definitely be bringing Run Club back to Berlin next year.
See you at the starting line.