At Preferred Gardens, our brand identity is bold, simple, and unforgettable. From the coast of California to the streets of New York, and down through Florida and Arizona, our signature look is designed to be recognizable, compliant, and highly shelf-visible.
Our Branding Philosophy
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Minimalist design: We use clean layouts with strong typography and minimal distractions.
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The Power of Red: Our signature red is more than just a color—it’s an instant cue that you’re looking at Preferred.
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The “P” logo: A bold, simple mark that says it all. Instantly recognizable across all formats.
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Adaptable branding: While we maintain consistency, we also stay compliant with each state’s packaging laws.
California Packaging
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Design freedom: California’s more relaxed packaging laws allow us to showcase our full red palette and bold graphics.
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Full family line: Premium Indoor Flower, Premium Mixlight Flower, Infused Edibles, AIO Vape and Pre-Rolls all get the bright red treatment.
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Pop on the shelf: This set creates maximum visual impact in a dispensary setting.
Florida Packaging
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Color restrictions: In Florida, we pivot to a white base to stay compliant.
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Still branded: The red is strategically used in logo and accent elements to stay on brand without violating local rules.
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Product range: Includes Premium Flower, AIO Vapes, RSO Syringe, Edibles and Concentrates—all simplified but clearly Preferred.
New York Packaging
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Simplified yet premium: New York allows for bold red but with added emphasis on clean typography.
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Modern appeal: This packaging is professional and inviting to people unfamiliar with the brand.
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Focus on flower and pre-rolls: With heavy retail competition, clean design helps us stand out.
Arizona Packaging
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Hybrid approach: We maintain the red base with simple white accents.
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3D polish: Arizona’s visual appeal benefits from our simple clean branded glass jars.
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Red-on-red dominance: Works exceptionally well in displays with layered product shots.
Conclusion
Preferred Gardens packaging is a masterclass in brand consistency with legal flexibility. Whether in a California dispensary or a Florida medical store, our products carry the same unmistakable DNA—bold red, strong letters, and the iconic "P" logo. Our adaptability ensures we remain compliant while never compromising on the brand that consumers know and trust.